3.00 Credits
This course enables students to learn the essentials of persuasion, build practical business communication skills, and gain insights of persuasion in the competitive workplace environment. Students will be introduced to communication theories and empirical strategies employed in business situations such as marketing, management, negotiation, crisis management, conflict management, and visioning. Upon completion, students will be able to translate their ideas into compelling arguments and develop professional communication techniques. Also, they will be able to derive and apply effective communication decisions, which will facilitate business success.