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• POLI 581: Professional Seminar in Public Administration

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course is intended only for students who are completing their Masters of Public Administration (MPA) degree. It is offered as an alternative to completion of the thesis for MPA students and to integrate learning across the program of study. The course offers each student the opportunity to demonstrate mastery of the theory and practice of public administration by applying the knowledge and skills gained in the MPA program to a project of the student's choice with approval of the instructor. Students also integrate their learning by exploring salient issues of the 21st century administration, their personal leadership and decision-making styles, career planning and development and the knowledge, skills and abilities required for senior leadership roles. The course involves completing a project report reflecting the cumulative knowledge gained from their educational experiences in their program of studies.
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• PREL 250: Public Relations Ethics and Law

  3.00 Credits

  Kutztown University of Pennsylvania

  
  A survey of legal and ethical issues relevant to public relations. Specific topics will include free speech, corporate speech, intellectual and creative property, and defamation. This is a required course for all undergraduate Public Relations majors.
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• PREL 310: Public Relations Research

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course will provide students with opportunities to understand the critical role of research in the public relations process from the development and management stages to the evaluation phase. Students will learn how to use the most appropriate research techniques including qualitative, quantitative, and mixed-methods for specific public relations objectives. This is a required course for all undergraduate Public Relations majors.
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• PREL 338: Personal PR: Entering the Profession

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course will teach self-marketing strategies for professionals hoping to enter the workplace as full-time or freelance writers. Students will create professional identities for themselves in an online environment. A keystone project of the course will be to design a professional, online portfolio of work. This course will also require students to create a blog about a professional topic with the larger goal of positioning themselves as contributing members of online professional communities. This is an elective course for all undergraduate Professional Writing majors.
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• PREL 380: The Agency Experience, Part One

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course is part one of a two-semester capstone experience for public relations majors. In it, students will begin to develop public relations programming for a real client (they will execute the program in part two of this capstone experience, which they will take the following semester). Course activities will include meeting with clients, researching issues, strategizing programming, and pitching ideas to the client. This is a required course for all undergraduate Public Relations majors.
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• PREL 381: The Agency Experience, Part Two

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course is part two of a two of a two-semester capstone experience for public relations majors. In it, students will develop materials and implement public relations programming that has been strategized and proposed during the first part of this course, which they will have taken the previous semester. They will also evaluate the success of the program and report their evaluation to their client. This is a required course for all undergraduate Public Relations majors.
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• PREL 390: Public Relations Internship

  3.00 - 9.00 Credits

  Kutztown University of Pennsylvania

  
  This course provides students with a supervised professional experience focused within the specialties of the public relations field. This is a required course for all undergraduate Public Relations majors.
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• PRST 100: Introduction to Business for the Non-business Major

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course is an introductory course designed to familiarize students with the nature and purpose of business enterprises. Topics explored include: the environment of business organizations and their role in society and the economy, forms of ownership, the management process, managing human resources, developing marketing plans, and managing financial resources. This course cannot be used by business majors to fulfill business course requirements.
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• PRST 110: Marketing for the Non-business Professional

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Fundamentals of Exchange is an introductory course which exposes students to creating customer value and facilitating the exchange between seller and buyer. The importance of value in the customer-supplier exchange will be emphasized. The focus of the course is creating satisfaction of customers' needs through product/service planning and development, distribution selection, promotional decisions and price determination. Students will have the opportunity to explore these topics in a variety of different unique industries. This course cannot be used by business majors to fulfill business course requirements.
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• PRST 120: Accounting Survey for Professional Studies

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course is designed to provide a basic understanding of Accounting and other related financial issues that may be encountered by students entering the business world. Students will be exposed to a variety of Accounting topics, some financial, some managerial. Students will be expected to demonstrate how financial information is gathered, reported and used in the decision making process. This course cannot be used by business majors to fulfill business course requirements.
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