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Course Search Results

  • SPRT 285: Sport Marketing

    3.00 Credits
    Kutztown University of Pennsylvania

    This course is designed to address the various techniques and strategies used in meeting the needs and wants of sport consumers. It also focuses on how sport can be used to assist in the marketing of other companies and products. Special attention is devoted to the uniqueness of sport marketing in comparison to traditional marketing, the importance of market research in identifying and segmenting sport consumers, and the implementation of marketing programs.
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  • SPRT 290: Fundamentals of Sports Law

    3.00 Credits
    Kutztown University of Pennsylvania

    This course is designed to introduce students to a variety of legal principles associated with leisure and sports and to expand their legal knowledge to the leisure and sports industry. Relevant areas of law will be examined through case study. Discussions on current legal issues and topics in the recreation and sport industry will constitute a significant portion of the class.
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  • SPRT 296: Professional Seminar in Sport Management

    3.00 Credits
    Kutztown University of Pennsylvania

    This course is designed as a capstone academic experience for sport management seniors. By integrating and applying previous coursework in the major, the course serves to prepare students for their upcoming internship in the sport management industry. The course will cover topics related to professionalism, communication, critical thinking, problemsolving, and ethical decisionmaking in the sport management field. The course will also embed an experiential component of learning in which students will be exposed to a selfselected, introductory, and supervised professional fieldwork experience in the sport management field. Through such handson experience, students are given the opportunity to acquire knowledge, skills, and values held by professionals in the sport management industry.
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  • SPRT 300: Applied Sport Psychology

    3.00 Credits
    Kutztown University of Pennsylvania

    This is designed to build on the psychology components introduced in SPRT 205 Sport Behavior. Research findings in the context of applied sports psychology will be presented and discussed, and coupled with students developing procedures for applying sport psychology techniques.
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  • SPRT 305: Emergency Care and Risk Management

    3.00 Credits
    Kutztown University of Pennsylvania

    This course will introduce the student to the principles of emergency care and risk management. The focus of the course will be on the preventive planning and skill development necessary to anticipate and respond to potential risks within the student's professional interest area, major, or personal life.
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  • SPRT 310: Fitness Assessment and Exercise Programming

    3.00 Credits
    Kutztown University of Pennsylvania

    This is designed to provide students with the opportunity to develop a solid understanding of assessment, programming and evaluation of health-related physical fitness components. Analysis of various health and fitness assessment tools including those employed to evaluate aerobic fitness, muscular strength, muscular endurance, flexibility, and body composition will be examined. Emphasis will be on developing baseline assessments for use in fitness program development in variable populations. Practical experience in fitness and wellness programming will be an integral part of this course.
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  • SPRT 312: Intercollegiate Athletic Administration

    3.00 Credits
    Kutztown University of Pennsylvania

    This course is designed to further enhance students' knowledge of the administrative and management aspects of intercollegiate athletics programs, with a particular emphasis on the National Collegiate Athletic Association (NCAA). Additionally, this class will analyze current issues in intercollegiate athletics for their relevance to athletics management theory and practice.
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  • SPRT 313: Sport Analytics

    3.00 Credits
    Kutztown University of Pennsylvania

    This course introduces students to topics and practices in modern sports analytics. Specifically, students will use the R programming language and numerous associated packages to obtain, manipulate, and visualize otherwise static data. By using publicly accessible data from both Major League Baseball (MLB) and the National Football League (NFL), students will learn to apply analytical practices to investigative inquiries. Students will be tasked with asking pertinent research questions, collecting the relevant data. using Rand other associated packages, and then disseminating their findings through clear oral. written, and visual communication.
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  • SPRT 315: Prevention and Care of Athletic Injuries

    3.00 Credits
    Kutztown University of Pennsylvania

    The various types of injuries that occur in athletics are discussed with regard to causative factors, frequency, location and relationship to specific sports. Preventive techniques, treatment, procedures and rehabilitative programs are discussed, demonstrated and practiced. All aspects of prevention and care of athletic injuries are investigated.
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  • SPRT 317: Sponsorship in Sport

    3.00 Credits
    Kutztown University of Pennsylvania

    This course is designed to help students gain a deeper understanding of sport marketing by examining in-depth sport sponsorship as an effective marketing tool. Through the exploration of various types of sponsorship and case studies, this course will focus on providing students with a firm understanding of how prospects are sought out, formulated, evaluated, and activated to maximize the sponsor's ROI and ROO. Students will be exposed to a step-by-step process of developing sponsorship proposals that lead to building a mutually beneficial relationship.
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