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Course Search Results

  • BUSA 202: Business Law II

    3.00 Credits
    Northampton County Area Community College

    This course introduces basic legal concepts and procedures underlying the formation, operation, and dissolution of various forms of business organization, commercial paper, creditor/debtor rights, bailments, employment law, and relevant social legislation. Prereq. - BUSA 152. Also available through Online Learning.
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  • BUSA 205: Management Fundamentals

    3.00 Credits
    Northampton County Area Community College

    This course is a survey of basic management theory and practice and identifies the principles and functions of management within organizations including: planning and decision-making, organizing and staffing, and leading and controlling with emphasis on the manager's role in goal achievement. The ethical, political, legal, and international aspects of the environments in which business and other organizations operate will be explored. Management cases will be integrated into the course. Also available through Online Learning. Prereq.- ENGL101.
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  • BUSA 211: Personal Finance

    3.00 Credits
    Northampton County Area Community College

    This course provides knowledge that helps business and non-business students effectively manage their personal financial affairs. The course will provide an overview and coverage of the fundamentals of personal financial planning. Topics include personal financial statements, budgeting, tax planning, investing and savings, insurance, real estate, and retirement planning. Contemporary business problems and the changing economic and social environment and their effect on business and personal financial planning decisions are discussed. Also available through Online Learning.
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  • BUSA 221G: Business Communications

    3.00 Credits
    Northampton County Area Community College

    This course is a comprehensive overview of the communications processes with special emphasis on practical workplace applications. Students assess and develop their listening, speaking, writing, and research skills as they prepare business letters, memos, reports, presentations, proposals, and employment packages. During the course, students plan and conduct business meetings and practice effective group problem-solving skills. Core: WI
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  • BUSA 226: Human Resources Management

    3.00 Credits
    Northampton County Area Community College

    This course explores the management of human resources within the legal and social environment of business and the dynamic role human resources management plays in the implementation of an organization's overall strategy. The functional areas studied include: planning, job analysis, recruitment, selection, training and development, job evaluation, employee rights, compensation and benefits, and other aspects of employee management. Also available through Online Learning. Prereq.- ENGL101.
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  • BUSA 232: Principles of Marketing

    3.00 Credits
    Northampton County Area Community College

    Principles of marketing and analysis of the four variables of the marketing mix: product, price, promotion, and distribution; marketing concepts as related to products and services and businesses and non-profit organizations. Also available through Online Learning. Formerly BUSA131. Prereq.- ENGL101.
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  • BUSA 235: Principles of Advertising and Public Relations

    3.00 Credits
    Northampton County Area Community College

    This course is an introduction to the principles of advertising and public relations (familiarity with Microsoft Word, PowerPoint and Internet recommended). This includes the analysis of advertising's role within marketing; how advertising works; the consumer audience; advertising research and planning; advertising media, ad design and copywriting, promotional tools; ad campaign evaluation and the role of public relations. Prereq.- BUSA 232. Offered fall semester only.
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  • BUSA 236: Digital Marketing

    3.00 Credits
    Northampton County Area Community College

    The Digital Marketing course introduces students to the key principles and techniques used in digital marketing. Students will demonstrate their comprehension of developing digital marketing strategies and tactics using various digital marketing tools including social media marketing, website marketing, search engine optimization/marketing, email marketing, mobile marketing, digital branding and photography. Students will further analyze the current trends and analytics using digital tools while exploring the ethical/ legal considerations in developing a Digital Marketing Plan.
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  • BUSA 260: International Business Practice Firm

    3.00 Credits
    Northampton County Area Community College

    Using an international business model, the students work as team members in a simulated business firm in a state-of-the-art facility; students have the opportunity to perform various business functions (i.e. accounting, human resources, marketing/sales, purchasing/inventory control) as the firm transacts business with students in other simulated companies both in the U.S. and in other countries.
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  • BUSA 270: Marketing Simulation

    3.00 Credits
    Northampton County Area Community College

    Students work as a team in a simulated advertising agency setting to develop a creative Integrated Marketing Communication Program. In creating the program, students apply all aspects of marketing from previous coursework (i.e advertising/PR campaigns, brochure/sell sheet development, website design, sales promotion, personal selling, etc.). Students are involved in creative and critical thinking, decision making, environmental scanning and team activities. Offered spring semester only.
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