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• MAT 204: Discrete Mathematics

  3.00 Credits

  Pennsylvania Highlands Community College

  
  MAT 204 Discrete Mathematics This course is designed to foster an understanding of mathematical ideas and how to use formal proof techniques to determine the validity of these ideas. The topics include sets, set theory, formal proof techniques, relations and functions, algorithms, number theory, and proper mathematical terminology and notations. Prerequisite:    MAT 145
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• MAT 205: Applied Calculus for Business

  4.00 Credits

  Pennsylvania Highlands Community College

  
  Students enrolled in this course should have a strong background in college-level algebra. Topics include a review of functions and an introduction to the basic concepts of calculus. These concepts include limits, differentiation, curve sketching and integration. An emphasis will be placed on application problems. Prerequisite:    MAT 145
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• MAT 210: Calculus I

  4.00 Credits

  Pennsylvania Highlands Community College

  
  This course is designed as the first calculus course for students pursuing degrees in mathematics, engineering, or the natural sciences. Students are introduced to the basic concepts of calculus including limits, continuity, derivatives, applications of derivatives, and integration. Logarithmic exponential and trigonometric functions are included. Prerequisite:    MAT 170
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• MAT 220: Calculus II

  4.00 Credits

  Pennsylvania Highlands Community College

  
  This course covers integration techniques and applications, special integration rules and formulae, and infinite series. Prerequisite:    MAT 210
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• MKT 100: Consumer Behavior

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course provides the student with an introduction to the study of the underlying behavioral processes as they affect consumer buying. Topics to be covered include understanding how consumers encounter, choose, and consume products. Marketers ethics and social responsibility will also be discussed.
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• MKT 120: Marketing Research

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course provides an in-depth understanding of marketing research, emphasizing its role in decision-making. Students will learn the processes involved in identifying problems, collecting data, analyzing trends, and presenting results. Key topics include exploratory, descriptive, and causal research, survey design, sampling, data preparation, and statistical analysis. Students will develop the skills necessary to conduct and evaluate research for real-world applications. Prerequisite:    MAT 200
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• MKT 140: Integrated Mtg Comm & Branding

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course is an introduction to advertising. Emphasis will be placed on advertising and public relations concepts, promotional writing and visual communication, and the effective use of media. Building an advertising plan and using the plan to make decisions will also be discussed. Prerequisite:    BUS 230
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• MKT 200: Sales and Customer Service

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course is an introduction to sales and customer service. Emphasis will be placed on the developing relationships, delivering value and delivering excellent customer service. Topics to be covered include ethics in selling, communication styles, developing product selling strategies that create value, the buying process and buyer behavior and servicing the sale and building partnerships.
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• MKT 202: Marketing Technology and Analytics

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course provides an exploration of modern technology and data analytics in marketing, with a strong emphasis on artificial intelligence (AI), presentation software, Excel/data visualization, and web/social media analytics. Students will examine essential tools and systems for contemporary marketing strategies, including content management systems (CMS), customer relationship management (CRM) systems, and analytics platforms. Students will develop a comprehensive understanding of how to leverage these technologies to enhance marketing effectiveness and drive business success. Certifications from leading business technology providers are integrated into the course, providing valuable industry credentials to support career advancement. Prerequisite:    MAT 200 and BUS 230
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• MKT 220: Digital Marketing Analytics

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course is an introduction to digital marketing analytics. Emphasis will be placed on foundational analytic concepts, using analytics to make brand and customer related decisions, and anticipating crisis situations using analytics. Building a research plan and creating reports that aid in decision making will also be discussed.
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