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Course Search Results

  • MKT 222: Digital Marketing and Social Media

    3.00 Credits
    Pennsylvania Highlands Community College

    This course explores digital marketing strategies and social media engagement, using the Circular Model and traditional Marketing Funnel frameworks for understanding and optimizing consumer journeys. Students will learn to navigate the dynamic digital landscape, focusing on creating, implementing, and analyzing effective marketing campaigns. Topics include understanding the digital consumer, digital strategy development, user experience design, SEO, content creation, social media marketing, e-commerce, email marketing, digital advertising, and analytics. Emphasis will be placed on practical applications, emerging trends, and fostering long-term customer relationships through continuous online engagement and loyalty-building techniques. Prerequisite:    BUS 230
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  • MKT 299: Applied Marketing Capstone

    3.00 Credits
    Pennsylvania Highlands Community College

    This course bridges the gap between education and career by providing hands-on experience in real-world marketing applications. As the culmination of the Marketing AAS program, this course challenges students to apply their knowledge and skills to real business projects through an in-class marketing agency or curated business case studies. Students will tackle marketing challenges, develop strategic campaigns, analyze data, and present their findings to stakeholders. The course also emphasizes professional preparation, including resume development, social media profile optimization, portfolio curation, and job search strategies. Prerequisite:    BUS 230
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  • MPR 100: Introduction to Production

    3.00 Credits
    Pennsylvania Highlands Community College

    Students learn the basics of audio and video production by means of exploring the fundamentals of production: media aesthetics, audience analysis, choice of medium, visual writing, and more. The course covers theory, terminology, and techniques. Basic technical and aesthetic skills of both radio production and television studio production are covered. Students apply these fundamentals by participating in hands-on group projects.
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  • MPR 130: Radio Production

    3.00 Credits
    Pennsylvania Highlands Community College

    This course introduces the student to digital audio radio production through Adobe Audition software in the classroom and in the college Black Bear Audio Lab. The student will learn the production theories and then produce digital audio presentations for radio and electronic-based media applications, some of which will air on the college radio station Black Bear 103.7. These productions will also be used to create an audio portfolio for each student.
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  • MPR 160: Introduction to Photography

    3.00 Credits
    Pennsylvania Highlands Community College

    Students will gain basic knowledge and skills for creating professional photographic images. Focus will include photography theory, techniques, and history. The course also includes an introduction to the camera and Photoshop. The work of great photographers will also be discussed for a better understanding of picture composition.
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  • MPR 200: Scripting for Radio / TV and eMedia

    3.00 Credits
    Pennsylvania Highlands Community College

    The average American is exposed to more than 3,000 advertisements and media messages each day but recalls only about a dozen. To write creative and memorable messages that stand out in the marketing departments of local, national, and international organizations, skill is required. This course introduces the student to effective copywriting for radio, TV, and e-based platforms.
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  • MPR 250: Video Production

    3.00 Credits
    Pennsylvania Highlands Community College

    Video production combines essential storytelling along with the technical skills needed to make the story come alive. The fundamentals of video production will be studied including the production process, the production team, the function and elements of the camera, proper mounting, balance, and composition. An introduction to creating, editing, and producing digital video, the course will enable students to use digital video terminology and video editing including adding transitions, special effects, music, sound effects, and voice-overs, graphics and titles.
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  • MPR 270: New Media Production

    3.00 Credits
    Pennsylvania Highlands Community College

    New media production offers hands-on instruction in multimedia and emerging new media technologies effectively for different types of communication. The scope of the course will cover application areas of new media. Digital, visual, and media literacy will be improved as content generators.
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  • MPR 290: Media Literacy

    3.00 Credits
    Pennsylvania Highlands Community College

    This course in media literacy introduces both theoretical and applied constructs and techniques in order to promote critical consumption and production of media content. Media analysis techniques, media reviews, and exercises are used to enhance overall student knowledge of the topic area.
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  • MUS 100: Introduction to Music

    3.00 Credits
    Pennsylvania Highlands Community College

    This course is an introduction to music which studies the elements of music (notation, scales, meter, rhythm, intervals) instruments of the orchestra, vocalization, and the lives and works of composers from the Middle Ages, Renaissance, Baroque, Classical, Romantic, and Contemporary eras. Use is made of recordings, concerts, and other media.
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