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Course Search Results

  • SPT 7200: Sport Marketing

    3.00 Credits
    Pennsylvania Western University

    This course will compare and contrast the field of sport marketing with the practices and applications of mainstream marketing. The course will examine the application of marketing principles within the sport industry. Course emphasis will center on linking the marketing plan to an organizations mission statement and core values. Topics will include SWOT analysis, market segmentation, distribution, packaging, promotion, positioning and pricing.
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  • SPT 7300: Public Relations in Sports

    3.00 Credits
    Pennsylvania Western University

    This course explores theories of communications and public relations management necessary for successfully working with internal and external publics of a sport organization. The course will demonstrate how community relations professionals serve their organizations by meeting social needs and connecting with key publics. Topics will include employee relations, community relations, media relations, customer relations and image enhancement.
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  • SPT 7400: Legal Aspects of Sport

    3.00 Credits
    Pennsylvania Western University

    This course will examine the law as it applies to sport organizations. An in-depth analysis will be conducted on the topics of contract law, constitutional law, tort law, administrative/statutory law, antitrust law, and collective bargaining as they apply to sport organizations.
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  • SPT 7500: Sport Finance

    3.00 Credits
    Pennsylvania Western University

    This course will be an in-depth study of financial analysis processes utilized in decision making by sport managers. The focus of the course is on basic principles of macro-economic, micro economics, economic impact analysis, business structures of sport organizations, basic tools of financial management, and interpreting financial statements. Topics include principles of budgeting, practical budgeting, sources of revenue, fundraising methods, financial planning, ecommerce, public stadium/arena finance, and basic accounting principles.
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  • SPT 7600: Sport Ethics

    3.00 Credits
    Pennsylvania Western University

    This course will focus on the ethical issues impacting sport organization policy formation and practice. Students will recognize and identify moral and ethical problems related to sport in its intrinsic and extrinsic dimensions and develop a personal philosophy regarding social responsibility in the sport management setting. Topics include moral and ethical development theories, models of ethical analysis, code of professional ethics, personal and management values, and situational analysis.
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  • SPT 7700: Mgmt & Leadership in Sport

    3.00 Credits
    Pennsylvania Western University

    This course is an analysis of leadership and managerial functions, concepts and practices used to foster interpersonal and small-group relations as found in sport organizations. Further, this course is intended to prepare students for the leadership decisions and actions that are inherent in Sports Management and as well as every-day life issues. Professional and personal growth is discussed at length and principles and applications of personal leadership practices will be explored. Techniques for managing change and empowering others also are included in this course. Topics related to effective leadership are issues of communication, motivation, delegation, team building, and quality improvement. Finally, students will have the opportunity to perform a Personal Leadership Development Plan. This culminating activity is designed to strengthen the students' leadership abilities and skills.
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  • SPT 7800: Current Trends and Issues

    3.00 Credits
    Pennsylvania Western University

    This course is designed to identify, analyze, and evaluate current and future sport industry trends and issues that may affect a sport organizations ability to establish and maintain a competitive advantage.
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  • SPT 7810: Sports Analytics

    3.00 Credits
    Pennsylvania Western University

    The class will discuss the theory, development, and application of analytics in sports. Students will learn about the application of analytics in sports for purposes of personnel acquisition and management, marketing, finance, communications, and team management among many other topics. The class will consist of lectures, quizzes, threaded discussions, and practical applications.
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  • SPT 7820: Economics in Sport

    3.00 Credits
    Pennsylvania Western University

    This course presents an application of economics concepts and issues relevant to the sports industry.Topics include: market structures and outcomes; barriers to entry; contraction and expansion; cooperative, competitive, and collusive behavior among participants; professional sports; collegiate and amateur sports: public policy, subsidies for new facilities, institutional rules, and tax policies, discrimination; and labor market imperfections.
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  • SPT 7830: Strategic Sport Analysis

    3.00 Credits
    Pennsylvania Western University

    This course is designed to introduce the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of sport industry organizations. It will focus on the theories of strategic management and their applicability to the sport industry, including strategic planning, decision making, implementation and controlling processes, understanding organizational effectiveness, and environmental analysis.
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