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• MEDJ 350: Public Rel Tactics

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Introduces the creation of research-based, strategically driven public relations tactics used in various contemporary public relations efforts. Students will prepare written, spoken, visual, digital, and special event tactics to address communication strategic objectives in the areas of building awareness, creating a brand image, and achieving measurable results. Students work with real-world accounts.
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• MEDJ 351: Writing Public Rel

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Prepares students to write various public relations material to enhance their skill in written communication. Emphasis is placed on audience analysis, strategy, message design, and communication channels. Students will produce public relations material for digital and traditional media. This course is an elective for students majoring in Media and Journalism and can be used for the Public Relations minor.
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• MEDJ 352: Strategic Comms

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Examines the fundamental theories, concepts, and applications of strategic communication. Students learn the strategic communication process with an emphasis on integrated marketing communication. Areas of study include public relations, advertising, marketing, sales, media planning, brand strategy, digital marketing, and social media. This course is an elective for students majoring in Media and Journalism or for the Public Relations minor.
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• MEDJ 370: Advanced Video Prod

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Specializes in advanced video production techniques, aesthetic topics, technical training, and practical project management. In addition to developing original video content for a variety of media, students will work with a campus organization to design, develop, and produce a client-based video project. This course satisfies an elective requirement in the Media and Journalism program.
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• MEDJ 371: Digital Video Edit

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Introduces the art of video post-production. Techniques and tools along with theory and practice of various editing styles will be explored in order to gain a better understanding of how stories are constructed during this phase of the video production process. This course is an elective for students majoring in Media and Journalism.
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• MEDJ 372: Audio Storytelling

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Explores the art of crafting audio narratives for a variety of digital media outlets. Students will produce a variety of audio productions such as soundscapes, commercials, and fiction narratives using voice, sound effects, and professionally mixed music.
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• MEDJ 373: Visual Storytelling

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Explores media production techniques that enhance story and emotion through cinematography, camera angles and movement, color theory, sound, and lens choice. Students will examine effective aesthetic implementations from media productions within the popular culture while learning aesthetic principles and terminology of the media industry.
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• MEDJ 390: Media Law & Ethics

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  This course introduces students to mass media law and the American legal system. The primary legal emphasis for this course focuses on the First Amendment, government censorship, defamation, intellectual property, and broadcast regulation. Additional emphasis is placed on understanding the major ethical frameworks, and the relationship between law and ethics.
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• MEDJ 391: Research Mthds MassC

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Experience using research to uncover answers in successfully planning, monitoring, and evaluating communication campaigns for various clients and industries. This course is designed to provide students with hands-on experience collecting, interpreting, evaluating, and reporting research. Students will become familiar with conducting research utilizing essential research methods in analyzing data. Students will find that understanding research is necessary for disseminating information to the internal and external public.
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• MEDJ 410: Media & Culture

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  An examination of issues concerning access and representation in the mass media. Of central interest are the practices of the media industries and their relationships with social change coalitions concerned about media representations of cultural identity including gender, race, and class.
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